Mactan-Cebu International Airport (MCIA) has taken a decisive lead in protecting the local tourism economy by convening top hotel and industry leaders this week. On April 21, 2026, airport officials met with major stakeholders like Shangri-La Mactan and Nustar Resort to coordinate a response to rising global jet fuel costs. This proactive "dialogue model" is intended to prevent surging airfares from dampening the travel demand that Cebu has successfully built over the first quarter. By aligning hotel packages with aviation strategies, Cebu aims to remain a competitively priced destination for international visitors despite geopolitical instability.

Protecting the Queen City’s Gateway

Athanasios Titonis, CEO of Aboitiz InfraCapital Operating Airports, warned that the aviation and tourism sectors are deeply intertwined, meaning fuel pressures on airlines inevitably hit hotel occupancy. The April 21 briefing served as a platform for scenario planning, ensuring that the local industry is not caught off-guard by sudden shifts in passenger volume. Officials are monitoring the Middle East crisis closely, as any disruption in fuel supply could lead to softer travel demand by June. This early coordination is a vital shield for the thousands of Cebuano jobs that depend on a steady stream of tourists.

Strategic Shifts and New International Routes

To offset potential slowdowns from traditional hubs, MCIA is aggressively exploring new international routes into untapped, emerging markets. This strategy aims to diversify the airport's inbound traffic, making the local economy less dependent on a few volatile corridors. By opening these new "bridges," Cebu is not just playing defense but actively expanding its reach for the latter half of 2026. Travelers can look forward to a wider array of travel options and potential promotional bundles designed to sustain high arrival numbers throughout the year.

A Unified Standard for Hospitality

The dialogue also focused on maintaining the "Cebuano brand" of hospitality, which serves as the island's most potent draw for repeat visitors. Hotel leaders agreed to maintain high service standards while exploring flexible pricing models that can absorb some of the shocks from increased air travel costs. This unified front ensures that the value proposition of a Cebu vacation remains high, even if external factors are unfavorable. As the gateway to Central Visayas, MCIA's leadership in this area is expected to serve as a blueprint for other regional hubs like Bohol and Laguindingan.