DUMAGUETE CITY – Filipinohomes conducted a specialized brokerage training session on April 18, 2026, at the CFFC Building 2 along National Highway in Barangay Mangnao, focusing on standardizing excellence across its growing network in Negros Oriental.

The "Brokerage Training," led by Filipinohomes founder and CEO Anthony Gerard O. Leuterio, brought together local real estate professionals for an intensive afternoon session. The program, which began at 2:00 PM, centered on two critical areas: core policy implementation and articulation of the brokerage's unique value proposition.

Standardizing policies for client protection

During the training, Leuterio walked agents through the network's foundational policies designed to safeguard client interests. Participants learned how Filipinohomes' operational standards ensure transparency, compliance, and ethical conduct throughout the property transaction process. The session emphasized that consistent policy enforcement across all branches builds trust with buyers and sellers alike.

Articulating the brokerage advantage

A key component of the training involved helping agents clearly communicate why Filipinohomes stands out in the competitive real estate landscape. Leuterio highlighted the network's unique selling points: a nationwide multi-listing platform, access to over 600 accredited developers, a database of thousands of properties, and the support of more than 35,000 agents across the country. Participants practiced explaining these advantages to potential clients in a clear and compelling manner.

"We walked through our CEO Boss Anthony Orais Leuterio's core policies to ensure every agent is equipped to protect our clients' interests," a Filipinohomes representative said in a social media post. "We also practiced articulating the unique Value Proposition of our brokerage—because you deserve to know exactly why we are the best choice for your next move."

Professional development as a priority

The training reflects Filipinohomes' ongoing commitment to agent development. The network has long emphasized continuous learning as a cornerstone of its success, offering programs ranging from new agent orientations to advanced brokerage masterclasses. The Dumaguete session was part of this broader strategy, ensuring that brokers in Negros Oriental are equipped with the same knowledge and tools as their counterparts in other regions.

Dumaguete's growing real estate landscape

The training comes at a time when Dumaguete's property market is gaining momentum. Property prices in Negros Island are expected to increase by 4 to 7 percent over 2026, with condominiums seeing higher appreciation at 6 to 9 percent. Dumaguete City Center has emerged as a competitive market, with house prices per square meter now rivaling Bacolod's most expensive neighborhoods. Condominium prices in Dumaguete command roughly 45 percent higher rates than Bacolod house-and-lot properties, driven by strong expat demand and limited walkable urban land.

The city's recent recognition as the #1 Safest City to Visit in the Philippines for 2026 by the World Travel Index further bolsters investor confidence, making professional, well-trained agents essential for navigating the growing market.

Building a culture of excellence

The session also served as a platform for agents to share best practices and discuss real-world client scenarios. Leuterio encouraged participants to stay updated on market trends and to continuously refine their approach to client service.

Shoutouts were given to dedicated agents who consistently strive to improve for their clients, reinforcing the network's culture of recognition and performance-based growth. The training underscored Filipinohomes' commitment to building a skilled, ethical, and client-focused sales force in Dumaguete and beyond.