DUMAGUETE CITY – Anthony Gerard O. Leuterio, the CEO of Filipino Homes, has just arrived in Dumaguete City to finish planning for the company’s soon to open office. This indicates that there is going to be an expansion in the company as they have chosen Negros Oriental for this branch. The new office, to be operated by Team Tigers Eye, is now in its final preparatory stages following the CEO's site inspection and strategic meetings with local leadership.

CEO's Visit Marks Key Milestone

The recent visit by Leuterio to the city of Dumaguete is a testament to the firm’s continued efforts towards building its presence in strategic provincial growth centers. During his visit to the city, he conducted a conference with the Team Tigers Eye regarding operational schemes, marketing plans, and the timeline for the official opening of the new office. This personal engagement shows his hands-on attitude to ensure that the new branch is ready to deliver Filipino Homes' services.

A Proven Playbook from Panglao

The Dumaguete expansion follows hot on the heels of Filipino Homes' 137th franchise office opening in Panglao, Bohol. Located in Dao, Dauis, the Panglao branch was inaugurated under the leadership of Real Estate Broker Shiela Avergonzado and operates under Leuterio Realty and Brokerage. That office was positioned to tap into Bohol's rising housing demand driven by tourism growth and the national government's affordable housing push.

Why Dumaguete, Why Now

Dumaguete's entrance is well-timed as the city gains reputation as a highly favorable site for investments. Dumaguete was recently upgraded to a second-class city due to its growing annual income of more than ₱1 billion and is experiencing rapid growth in real estate development, which could help explain the rise in property activities. In light of such economic trends, Robinsons Land Corp. sees great potential in the growth of the city of Dumaguete in 2026. Robinsons Land is expanding Robinsons Dumaguete through four additional floors and leasable space of over 17,000 square meters. Moreover, Robinsons Land will add another 7,200 square meters of BPO-grade office space within the scope of Cybergate Dumaguete. Furthermore, on a separate note, a group of Korean investors is partnering with some local companies to build a retirement community that can accommodate more than 1,000 retirees.

This surge in demand for housing and commercial spaces is precisely what Filipino Homes aims to serve. From its origins in a cramped 16-square-meter office, Filipino Homes has grown into one of the country's largest real estate networks, now empowering over 35,000 agents nationwide. The company's franchise model—tech-driven, backed by licensed brokers, and covering everything from house and lot packages to foreclosed properties—has proven highly scalable.

According to industry statistics, prices for houses in Dumaguete have increased to reach an average price of roughly ₱71,500 per square meter due to a consistent rise in demand from local consumers and expatriates. It has also been observed that there has been constant growth in the implementation of the 4PH Program, with interest rates reduced to 3 percent in the first quarter of 2026.

Building Communities, Not Just Offices

To aspiring real estate professionals in Negros Oriental, Filipino Homes emerges as an important catalyst providing them with adequate training, practical guidance, and networking opportunities across the country. Mr. Leuterio, who was conferred the honor of the International Realtor of the Year 2024 by the National Association of Realtors, has been consistent in stressing the powerful impact of real estate on people’s lives. "We don't just sell properties; we build communities." he often declares.

With the Panglao office already operational and the Dumaguete office now in its final stages, Filipino Homes continues to push its target of 150 branches nationwide. For Team Tigers Eye and its new Dumaguete branch, the message is clear: the network's expansion into Negros Oriental is not just about opening another office—it's about bringing opportunity closer to home.