MANILA — The momentum at Filipino Homes continued to build after the monthly awarding ceremony and the leaders meeting, as the network welcomed real estate industry veteran Boss Alejandro Manalac for a contract signing at its Manila office on the morning of April 13, 2026.

The signing ceremony, which took place in the very place where a full schedule of events had taken place already, marked the elevation of Manalac to a greater status in the network of Filipino Homes. A much-revered personality in the Philippine real estate industry, Manalac comes with vast experience in the field. Manalac is an Executive Publisher for Real Estate News Philippines, Chairman and Co-Founder of Havitas Developments Corporation, and the Operating Principal of Keller Williams Manila Bay. Manalac is known as the “developer of champions with values” and has been named as “Asia’s Iconic Realtor.” He was even recognized earlier by the Filipino Homes founder, Anthony Leuterio, as one of the key Luzon team leaders creating a community around success.

A Partnership Built on Shared Vision

The signing of the contract highlights a convergence of interests between Manalac and Filipino Homes, leveraging his vast network, leadership ability, and market knowledge to achieve rapid growth for the business. The alliance is anticipated to enhance the networking capacity in terms of brokerage development, strategic marketing, and national growth.

The meeting wrapped up what had been an action-packed morning at Filipino Homes, where they had first conducted their monthly awarding ceremony, where the top performers were awarded with their certificates of appreciation, before convening a meeting among the leaders comprising of key executives, branch managers, and top agents.

Strengthening Leadership for Nationwide Expansion

With the signing, Manalac joins Filipino Homes’ roster of industry stalwarts as the network pushes aggressively toward its target of 150 branches nationwide. The collaboration underscores the company’s strategy of bringing in experienced leaders to help scale its operations while maintaining its commitment to professional development and performance‑based recognition.